I’ve got a few different templates and I want to share those with you. The very top and the last bit of your bio, is what you do and who you help. This could be what you specialize in, it could be how many customers you’ve served, it could be how much revenue you’ve created for your clients, it could be how many clients that you’ve served, some sort of authority number. The second element of the bio is something to build authority, something to build trust or something that you’re known for or have been seen on. It’s a call to action to grab the easy marketing planner. When they click, at the top of my bio is the Easy Marketing Planner. I am pointing down and saying easy marketing plan because when they click, you can see it’s pointing to the link. What do you want them to do, and what is your link in your bio related to? The bottom section is about the call to action. I like to break bios into three sections. When you tap into the bio, you have limited number of characters, about 150 characters. Bioīesides those two things, the name and the username, you want to include your website and a bio.
When someone goes to the search tab and types in marketing expert, they will find my name will come up, because these words are searchable. These are important words because they’re actually searchable words on Instagram. This shows up right underneath your headshot, and includes your name or your business’s name and what you do or specialize in. Nameīeyond that, you have the actual name.
It’s either going to be related to who you are and what you do, or your brand’s name. My username is you were a real estate agent and your name was Michelle, your username should be or something along those lines that tells them not only who you are, but what you do. The username is what is associated with your account, but it should be branded or related to your name or what you do. You have your name, your username, pronouns, the website link that you want people to click on, and your actual bio. This is your bio, but there’s more involved in your bio than just the description under your name. You can skip the read and watch the video here: But we’re really diving into how to structure the perfect Instagram bio that gets the attention of your ideal client and ideal audience, so that they know that they’re in the right place, and that you are someone to watch and follow. You can utilize a lot of what I’m going to share with you today on Instagram, on other platforms as well.
That naturally brings us to how to create a social media presence that attracts your ideal client. Last week, we discussed why it’s really important to pick a niche and really dive into one topic in your content.
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